In 2018 Dee Parsons conceived a totally unique entertainment genre. She foresaw the coming resurgence of '90s culture and conceived a creative around it.

1999 cult classic 'Human Traffic' was turning 20 years old. The film seeped in the perpetual servitude of 'working for the weekend' was brilliantly portrayed in this iconic piece of British Cinema. This IP classed as one of the hardest to secure in British film history(and it took her 18 months) would go on and be made into an exceptional genre-changing piece of live entertainment, a full mind-blowing experience for the ticket holder.

• 18 DATES - 90,000 TICKET HOLERS.
• A PIONEERING LIVE SHOW OF DIGITALARTISTRY AND LIVE PERFORMANCE
• A ‘90S CULTURE ART EXHIBITION
• THE UK'S BIGGEST INDOOR THEMED FOODPOP UP

POST-SHOW PARTIES WITH GLOBALLY REVERED DJS AND ARTISTS ALL AT THE AWARD-WINNING VENUE PRINTWORKS IN LONDON.

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Dee took her concept, storyboard and structure and presented it to Kim Gavin (Creative Director of the closing ceremony of London 2012, Take That's arena Creative Director) and also to Joe Crossley the worlds leading name in digital artistry, inventors of technology based art and projection mapping (The Man at Burning Man, Pangea at Glastonbury, Sydney Opera House). It was a project the trio were keen to make a reality. With Phil Burgin as the sole investor backing them, A Lost Weekend presents Human Traffic, was born.

Dee's core aim was to ensure the ticket buyer had full value for money. Festival and ticket prices were rising, and she wanted to give patrons more than they could ever expect for their money. Within the ticket price was the astonishing 60min live show, access to a '90s culture art exhibition, a meal and a drink from award-winning food traders in a themed pop-up and to top it all off, post-show parties with some of the biggest names in club and music land.

Dee attracted an enviable team, Carl Cox, who plays Pablo Hassan in the original film returned as the face of the production, Pete Tong as Musical Director, Paul Oakenfold as champion of the brand and Fat Boy Slim with his name as curator of the art exhibition.

Late in November 2019 the ticket line was launched to vast amounts of press coverage, this project had all the ingredients to be THE live series of the year. Doors were due to open on May 18th 2020. Sadly like many other productions, Covid-19 claimed A Lost Weekend as another victim of the entertainment industry.

A Lost Weekend aims to relaunch, in the meantime, it has successfully kept brand loyalty alive with one of the most successful live streams of the lockdown, which saw Pablo Hassan, aka Carl Cox, return. 15,000 people live-streamed Carl's homage to the era and the film, within one week 635,000 restreams of the set, and that number is still rising. When it is safe to do so, A Lost Weekend will return, and it promises to be everything it wad intended to be and more. Until then, more live streams are in planning. Keep Watching.